Everyone knows that some of the best partying in Las Vegas happens during the day, poolside. The ultimate Vegas pool party was invented by none other than The Hard Rock Hotel & Casino. Since opening over a decade ago, Rehab has transformed the Vegas mindset and now most tourists stay until Monday as to make sure they don’t miss the infamous pool parties that have popped up all over the strip. Rehab was born from the creative marketing mind of former Hard Rock Special Events Director Chad Pallas, who took inspiration from the Las Vegas nightclub scene and figured out a way to drive business to the typically boring Sunday afternoon. The resort worked with local promoters to bring nightclub customers to a Sunday pool party that offered strong drinks, live music, celebrity appearances and a solid demographic of hot women and high rolling men. He obviously knew how to do it right because after 10 years the ever popular pool party scene is still going strong.
It had been a while since I had last attended a Rehab pool party and was shocked at the lineup outside the ballroom doors. Lucky for us we had VIP and were able to enter through a separate entrance with no wait. We made our way through the crowd and headed up the stairs to the private cabanas. While we enjoyed bottle service, we listened to sets from DJ’s Destructo and Justice. The crowd was eating it up, throwing drinks down and having the time of their lives. The people watching is spectacular and everyone seemed to be having a blast.