After two weekends of excitement, Coachella has officially left the desert. This year we attended some of the trendiest parties and are still recovering thanks to Kendall and her 818 Tequila. Here are the top events and highlights from this year’s star-studded event.
Sonic Desert, Presented by Coca-Cola Creations
This mystical oasis was held at 21 Arrows Ranch and featured a flavorful portfolio of limited-edition beverages under the iconic Coca-Cola trademark lent by new expressions, driven by collaboration, creativity and cultural connections. Participating partners included a DriveH2 zero emissions movement by EIN and a glimpse into a more sustainable future with a “dry erase” white hydrogen fuel cell Mirai and a limited edition designed DriveH2 vehicle. SmartWater kept the crowd hydrated from the inside out along with Owl’s Brew clean boozy beverages. Authentic wood-fired pizza by Dang Brother Pizza was served, and Drip IV Therapy’s on-demand vitamin-infused blends helped guests repair, recover, and rehydrate. DJ Roxy Ferrari performed live, and several celebrities attended the event, including Andrew Spencer from “Bachelor in Paradise,” Nayte Olukoya from “Bachelorette,” and Jennings Brower to name a few. Additional sponsors of the event included Amino Lean Energy Drink, 100 Coconuts, Ranch Rider Spirits, Crave Brutal, Granarly, GLO Design Lab and Pzaz.
The highly anticipated late-night party of the year made its triumphant return to light up the desert night sky during this past famed music festival weekend on Saturday, April 15. Celebrating its 12th year, the coveted outdoor dance party created by LA’s original nightlife mastermind Brent Bolthouse and producing partner Jeffrey Best came to life exclusively for one night only.
Alongside the Levi’s Brand, Don Julio was back for their seventh consecutive year, serving up handcrafted libations from an Airstream Speakeasy with 1942 bottle service exclusive to VIPs. Smirnoff ICE debuted a bold new look at Neon Carnival, serving up the delicious flavors of their Neon Lemonade Variety Pack while guests stopped by the brand’s vibrant Neon Bar and chill zone. Path Water joined the party for their second consecutive year along with newcomer Ghost Energy.
The stage was set, and the unrivaled party was held at the famed Desert International Horse Park. The sprawling space welcomed back the biggest names in entertainment and consumer lifestyle to its all-grassy knoll spanning the length of three football fields, equipped with carnival-style games and exhilarating amusement park thrills for festivalgoers. No strangers to the bright lights and late-night party scene, Neon Carnival resident DJs Ruckus, Kayper, and Mel Debarge returned to the event and kept the party moving into the early hours the next morning.
This exclusive afterparty included attendance by the biggest names in entertainment and lifestyle including Leonardo Di Caprio, Camila Cabello, Lil Nas X, Janelle Monae, Future, Anderson Paak, Shaun White, Jo Koy and more.
REVOLVE Group, Inc. the next-generation fashion retailer for Millennial and Generation Z consumers, kicked off the return of its highly anticipated, star-studded event for the sixth year. In partnership with Los Angeles-based hospitality and lifestyle marketing company The h.wood Group, the festival delivered an unparalleled entertainment, fashion, beauty and lifestyle experience. Live performances ranged of a variety of artists, including Don Toliver, Ice Spice, Pink Pantheress, Zack Bia, Siobhan Bell, Amaarae, Honey, 21 Savage, City Girls, Coi Leray, DJ Murda Beatz, Tokischa, Ayra Starr, Kim Turnball and more.
Guests of the festival interacted with visually immersive installations, sharing their experience with friends and fans around the world through social media using #REVOLVEFestival. Official payment partner Zip, the exclusive REVOLVE Festival buy now, pay later partner, was on-site, offering attendees an elevated lounge experience. Guests enjoyed cocktails provided by Kendall Jenner’s 818 Tequila, the exclusive tequila partner of REVOLVE Festival, and beverages by ready-to-drink partner, Onda Tequila Seltzer by Shay Mitchell. Other food and beverage options included LA-based market Erewhon, Raising Cane’s and Beyond Meat. Additionally, this year’s festival had more experiential photo moments than ever before, including a fifteen-foot sunken UFO, and the 8 Other Reasons Mushroom.
This event was packed with high-profile celebrities including Kendall Jenner, Suki Waterhouse, Camila Morrone, Leonardo DiCaprio, Lewis Hamilton, Lori Harvey, Paris Jackson, Storm Reid, Saweetie, Idris Elba, Irina Shayk and more.
TAO Desert Nights Presented by Jeeter
TAO Group Hospitality, a global hospitality company known for distinctive culinary and premium entertainment experiences, organized an invite-only event this year called TAO Desert Nights. The event took place on April 14th and will be held again on April 21st at a private estate in Coachella Valley, which is less than two miles from the festival grounds. Guests enjoyed a vibrant outdoor nighttime after-party with a performance by Tale of Us, special appearances, and many surprises throughout the evening.
The presenting sponsor of the event, Jeeter, designed and executed an over-the-top experience for guests, from the moment they entered the event with custom activations, including Jeeter Boat Tours on the interior lagoon and the “Pyramids of Jeeter.” Jeeter expanded its emotional drone show to 500 drones, creating a festival memory no one will forget.
The evening featured a performance from Tale of Us, and guests explored a multitude of activations, including a makeup and accessories after-hours glam bar and photobooth activation presented by Urban Outfitters and FujiFilm. The Red Bull Air Force team skydived into the party, and guests were offered late-night bites from Kraft Heinz brands. Guests also enjoyed beverages from Casamigos, Heineken, Remy, Cointreau, Mount Gay Rum, Botanist, Fever Tree, and Ketel One, and stopped by evian’s Club Hydration to maintain their sparkle and keep the celebration going all night long.
The event was attended by numerous celebrities and industry professionals, including Pavan Pardasani (CMO, TAO Group), Post Malone, Becky G, Madison Pettis, Diddy, Christian Combs, Alex Pall, Alesso, Bia, Diplo, Draya Michelle, Jozzy, Luka Sabbat, Metro Boomin, Charly Jordan, Suede Brooks, Quincy Brown, G-Eazy, Jenaye Noah, Saweetie, and more.